Hot air balloons silhouetted against the sunrise near Marrakech

Activities & experiences

Morocco Experiences

Camel treks and cooking classes, hammams and hot air balloons — choose the moments that will make your journey.

Signature experience

Sunrise Hot Air Balloon over Marrakech

Rise with the sun above the plains and Berber villages, with the snow-capped Atlas on the horizon — then land for a traditional breakfast and mint tea.

  • At dawnEarly hotel pickup
  • About 1 hourin the air, weather permitting
  • Shared or privatebasket options
A camel caravan crossing the Erg Chebbi dunes in the Sahara

01 · Dunes, camps & starry nights

Desert Experiences

From the stony hills of Agafay to the golden dunes of Erg Chebbi, the desert is where Morocco slows down and the sky opens up.

  • Camel rides

    Gentle rides into the dunes or across the Agafay hills, timed for the golden hour.

  • Desert camps

    From authentic nomad-style tents to luxury camps with private bathrooms and terraces.

  • Quad biking

    Guided quad rides over desert tracks and dunes, with safety briefing and equipment.

  • Buggy rides

    Two-seater buggies for an exhilarating ride — ideal for couples and friends.

  • Sunset & stargazing

    Sunset on a dune crest, dinner by the fire and one of the clearest night skies you will ever see.

Handcrafted metal lanterns hanging in a souk of the Marrakech medina

02 · Souks, palaces & city life

Marrakech & the Medinas

The Red City and Morocco's great medinas are best discovered through their people: artisans, guides and storytellers.

  • Private medina tours

    A licensed guide reveals the monuments, hidden courtyards and daily life of the old city.

  • The souks

    The artisans' quarters — dyers, metalworkers, leather and carpet makers.

  • Jemaa el-Fna by night

    Storytellers, musicians and food stalls on Marrakech's legendary square.

  • Gardens & palaces

    Jardin Majorelle, Bahia Palace, Le Jardin Secret and the Saadian Tombs.

  • Day trips

    The Atlas Mountains, the Ourika Valley, Essaouira or the Agafay Desert.

A traditional Moroccan tagine with slow-cooked meat

03 · Cooking classes, markets & tastings

Food & Cooking

Moroccan cuisine is one of the great food traditions of the world — and one of the best ways to understand the country.

  • Cooking classes

    Shop for ingredients, then cook salads, a tagine and bread with a local cook.

  • Evening food tours

    Tastings through the medina: msemen, grilled meats, tanjia and pastries.

  • Market & spice visits

    Discover spices, olives, dates and preserved lemons with an expert.

  • Mint tea ritual

    Learn the art of Moroccan tea — a true symbol of hospitality.

  • Dinner in a riad or palace

    Traditional dishes served in a candlelit courtyard.

Zellige-tiled interior of the historic Saffarin hammam in Fes

04 · Hammams, spas & mountain calm

Wellness

Slow down between discoveries — Moroccan wellness traditions are as much about ritual as relaxation.

  • Traditional hammam

    The steam bath and black-soap scrub, in a local bathhouse for an authentic experience.

  • Spa rituals

    Hammam and massage rituals in a riad or hotel spa, including options for couples.

  • Argan cooperatives

    Meet the women's cooperatives producing argan oil by traditional methods.

  • Mountain retreats

    Quiet eco-lodges in the High Atlas, gentle walks and fresh mountain air.

Detail of zellige mosaic tilework at the Ben Youssef Madrasa

05 · Heritage, artisans & Berber villages

Culture & Crafts

Twelve centuries of dynasties, Amazigh traditions and Andalusian heritage — living culture, not just monuments.

  • Palaces & madrasas

    Bahia Palace, Ben Youssef and Bou Inania — masterpieces of Moroccan craftsmanship.

  • Museums

    The YSL Museum, Dar el Bacha, the Museum of Moroccan Judaism and more.

  • Artisan workshops

    Meet zellige cutters, weavers and potters — and try your hand at their craft.

  • Berber villages

    Visit Amazigh communities in the Atlas and share tea with a local family.

  • Kasbahs & ksour

    Aït Ben Haddou, Taourirt and the Road of a Thousand Kasbahs.

Quad bikes in the dunes near Merzouga

06 · Hiking, surf, quads & 4x4

Adventure

Mountains, dunes and Atlantic waves — Morocco has an adventure for every level.

  • Hot air balloon

    Float over the plains at sunrise with the Atlas on the horizon.

  • Hiking & trekking

    Village-to-village walks in the High Atlas, or a guided Toubkal ascent for fit hikers.

  • Surf

    Lessons and coaching around Taghazout and Imsouane for beginners and experienced surfers.

  • Quad & buggy

    Half-day outings in the Agafay Desert, the Palmeraie or the Sahara.

  • 4x4 expeditions

    Off-road routes through the desert, gorges and remote valleys with an expert driver.

Candlelit courtyard with a plunge pool in a traditional Marrakech riad

07 · Riads, private guides & exclusive moments

Luxury & Private

Seamless, private and beautifully curated — Morocco at its most refined.

  • Luxury riads & palaces

    Hand-picked riads and palace hotels selected for their service and character.

  • Private drivers

    Your own chauffeur and comfortable vehicle throughout your journey.

  • Private guides

    Licensed specialists in history, art, food or photography.

  • Luxury desert camps

    Spacious tents with en-suite bathrooms, fine dining and privacy in the dunes.

  • Private celebrations

    Private dinners, proposals and anniversaries, subject to availability.

In pictures

Moments to look forward to

Tailor-made Morocco

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